Net Zero Adopt and Accelerate

In the face of environmental challenges, the Adopt and Accelerate programme is committed to nurturing sustainable industries and regions. By fostering innovation and collaboration, we aim to build a prosperous and socially responsible UK while achieving our net zero emissions goals.

Nurturing a sustainable future

Innovate UK’s Adopt and Accelerate programme supports businesses on their journey towards a more sustainable future. In order to transition to a low carbon society and tackle the climate emergency, we must accelerate the adoption and diffusion of Net Zero solutions.

Adopt and Accelerate equips UK businesses with the skills and knowledge to advance the adoption and diffusion of Net Zero innovations. The programme supports a variety of sectors and regions across the country, which is fundamental to the UK’s Net Zero ambitions.

While challenges and barriers persist, we believe that innovation is the key to a sustainable future.

Working together to support solutions

The programme team supports and collaborates with local and regional organisations and businesses to identify ecosystem level opportunities, addressing sector-specific challenges through demand-led innovation and identifying transformative technologies with the potential to create a positive impact on businesses and sectors.
Private networks


We provide support for local and regional organisations, businesses, and innovations across the UK, to identify ecosystem level opportunities. We facilitate connections and collaborations that support uptake of Net Zero solutions, and encourage the creation of local innovation ecosystems building on regional strengths. By strengthening innovation communities in specific areas, we aim to create sustainable, localised solutions to address environmental challenges and drive economic growth nationwide.

Private networks


We address industry specific challenges through demand-led innovation. By supporting communities in their journey for adopting net zero solutions across a range of sectors. Sectors include, but are not limited to: Food and Drink, Digital Economy and Creative, Health, Construction.

Private networks


We identify transformative technologies with the potential to create positive impact on business and entire sectors and regions. We scale-up innovation diffusion through Innovate UK leveraged funding that will support sustainable industry and regional growth. Through solution-driven innovation, we aim to harness net zero technologies / solutions to support industries reduce carbon emissions and drive progress towards a more sustainable society.


Navigating hydrogen adoption for net zero

The Net Zero Innovation Adoption User Journey Framework is a practical roadmap designed to guide individuals and organisations on their journey towards adopting hydrogen innovations and technologies to support their wider Net Zero objectives.

Read more

Our Experts

Related Events and Recordings


Navigating Net Zero: Understanding the Role of Hydrogen

10.00 - 11.30 | Online

Register for this series

Adopt & Accelerate: Navigating Net Zero Innovation Journey in Norfolk’s Agri-food Industry

14.00 - 16.30 | Online

Watch now

Creative Catalyst Peer Network: Sustainability Webinar - Navigating Net Zero

10.00 - 13.00 | Online

Watch now
See all events

Related programmes

Net Zero Living

Net Zero Living

Innovate UK’s £60 million, three-year Net Zero Living Programme aims to help places and businesses across the UK to accelerate the transition to net zero.

Net Zero Places Innovation Network

Net Zero Places Innovation Network

Making net zero a reality in the UK by supporting local/regional authorities to achieve their net zero ambitions by connecting, collaborating, sharing experiences and adopting innovation.


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