Immersive Technologies in Japan 2022

The UK Immersive Technologies Global Expert Mission to Japan, funded through the Audience of the Future Challenge, invited a group of UK experts to meet with private and public sector organisations in Japan to better understand the immersive technologies landscape and help benchmark against UK capability.


Immersive Technologies in Japan 2022




Immersive Technologies

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Abstract from outcome report:

Innovate UK’s Audience of the Future (AotF) Challenge Fund brings creative businesses, researchers and technology experts together to create striking new experiences that captivate the public. Those funded through the challenge will adopt, exploit and develop immersive technologies to create new products and services. The challenge captures new global audiences and will grow the UK’s leading market position in creative content, products and services by adopting, exploiting and developing immersive technologies.

The challenge has invested £39.3 million in the development of new immersive technologies such as virtual, augmented and mixed reality. It has also commissioned research to better understand audiences for immersive productions in the fields of art, culture, heritage and entertainment. The Global Expert Mission to Japan is part of a series of international activities building on the AotF Challenge activity.

About Global Expert Missions

The Global Expert Missions (GEM) programme is funded by Innovate UK and designed to build international collaborations with governments, societies, enterprises, institutions, and people from every corner of the globe. With global challenges requiring international perspectives, the programme aims to support the UK government’s ambition to be the international partner of choice and a global hub for innovation by 2035.


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