Bella Trang Ngo







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The innovator who pushes boundaries

Bella is combining her own professional expertise as a trained bra fitter with AI-enabled visual software to deliver a professional bra fitting service through her Brarista platform. Bella says it was through a transformative experience of having her own bra fitted by an individual who could correctly fit Bella just by looking at her, that sparked her idea to use visual technologies.

Her aim now is to disrupt the £14 billion bra market by making bra-fitting more accessible, accurate and personalised. With an estimated 80% of women wearing the wrong size bra, there is both a clear market need and huge potential to improve health and wellbeing.

Winning the Women in Innovation Award will now allow Bella to roll out a nationwide data collection project to combat data biases.

It’s so encouraging to see Brarista being recognised on a national level. Nothing feels like it!


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