Liquid Food & Beverages in Refillable Packaging Funding Competition - Competition Briefing

Innovate UK’s Smart Sustainable Plastic Packaging (SSPP) Challenge is running a new competition to fund projects that demonstrate the viability of retailing liquid products in refillable packaging at scale.

Event Details


14.00 - 15.30



Share this event

Recording and slides now available

Click here to download the slides.

About the event

Opening Monday 18 September and running for 6 weeks, the new SSPP competition will provide grants of between £0.5m and £1.5m for projects that can demonstrate, at scale, a system enabling high volume/fast moving liquid products (including milk, soft drinks, alcoholic beverages and sauces) to be purchased in refillable packaging – either already pre-filled or refilled in store.

Projects must start by 01 April 2024 and should end by 31 March 2025. In addition, bids must include at least one large retail chain and/or brand-owner as project lead or grant-funded partner, and the in-store pilot must include a minimum of five stores (although bids featuring more extensive pilots are actively encouraged) and include a pilot period of at least 6 months.

SSPP and Innovate UK KTN will be holding a briefing event on Monday 18th September from 14:00-15:30. Application details will be available on Innovate UK’s Innovation Funding Service website Innovation Funding Service (

For further information about the competition or workshop, please contact

Who should attend

This event is for anyone who has skills, capabilities or experience that they believe could be utilised in the supply chain for reuse/refill at large scale liquid product sales, and believe they could be part of a successful project to deliver milk, beverages, or other liquids in the FMCG sector.

Stakeholder event, 12th September

In addition to the event detailed here, a Stakeholder Event will be held for potential bidders on 12 September in Birmingham. This event will provide delegates with the background and further detail for the competition and the support available to bidders from Innovate UK, and help catalyse collaboration and knowledge sharing. Places are limited, so interested parties should register as soon as possible. Click here to learn more about the Stakeholder event.

Related Events and Recordings


Liquid Food & Beverages in Refillable Packaging Funding Competition Stakeholder Event

10.00 - 15.00 | Birmingham

Read more
See all events

Connect with Innovate UK Business Connect

Join Innovate UK Business Connect's mailing list to receive updates on funding opportunities, events and to access Innovate UK Business Connect's deep expertise. Please check your email to confirm your subscription and select your area(s) of interest.