Richard Campbell
Filling a gap in the market for barrel-aged, non-alcoholic whisky
Filling a gap in the market for barrel-aged, non-alcoholic whisky
The non-alcoholic drinks sector is growing in the UK, but Scottish entrepreneur Richard Campbell has spotted a gap in the market: a barrel-aged, non-alcoholic whisky.
As a long-time fan of whisky, Richard wants to produce something that can “live up to the heritage and character” of alcoholic whisky. The ill-health effects of alcohol consumption are well known and Richard believes that creating attractive alternatives is important for keeping momentum high.
The idea is still in the early stages, so Richard’s aim for the next year is to produce a prototype, develop the manufacturing process and create a brand. He then plans to launch his product to coincide with “Sober October” or “Dry January”.
“I’m absolutely delighted to be a Young Innovator! I had faith in my idea and felt I’d found a genuine gap in the market, but I never expected to actually be one of the winners. It’s given me a real confidence boost and extra enthusiasm to get cracking on my product,” he says.