Alex Henderson

The AI-powered platform reducing wasted ad spend for small businesses




North East (England)


Digital & Creative

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The AI-powered platform reducing wasted ad spend for small businesses

Hailing from the North East of England, Alex Henderson launched a marketing agency aged 23 and quickly developed a deep understanding of digital marketing.

He identified an opportunity to create a software-as-a-service (SaaS) product that reduces wasted advertising spend, putting money back into the pockets of small and medium-sized businesses.

Alex’s business, Adrize, is designed to help small businesses take their Google Ads to the next level by using big data and machine learning that is usually only available to larger organisations. This should help to drive business growth opportunities by enabling more cost-effective customer acquisition.

With the support of the Young Innovators programme, Alex hopes to develop a more robust product with additional features and market benefits.

“The support offered as part of the Award will help me to develop and grow this business with confidence. By leveraging the business expertise, guidance and support, I’ll be able to make faster progress in achieving the business goals of delivering this project,” he says.



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