Earlymarket LLP

Earlymarket LLP is a London-based family office with an investment arm dedicated to early-stage technology start-ups.



Share this project

Founded by Patrick Wills and Sarah Wills, Earlymarket has been formally investing since 2015. We deploy capital of £100-£150k, along with potential follow-on capital. We focus on key investment themes including Energy Transition, Personalised Healthcare, Future of Agriculture, Healthcare Data and Delivery, Data Privacy and Security, and Smart Contracts.

Since 2015, we have successfully exited 5 companies and currently have a portfolio of 10 companies. Both Patrick and Sarah are experienced entrepreneurs, who bring a wealth of knowledge and support for companies. We understand the challenges involved in bringing a product to market and scaling it. We are hands-on, supportive, and impactful as a family office. To have the biggest impact we believe in partnering with start-ups at the earlier stages of start-up development, between Seed and Series A. We nurture close relationships with our portfolio companies and offer guidance to founding teams on areas such as, fundraising, human resource and recruitment, commercials, governance, and strategy. Where possible, we maximise our network of advisors, investors, and commercial contacts.

We typically look for UK opportunities with S/EIS eligibility and within high-growth markets. As thematic investors, we prefer our investments to align with one of our investment areas. We also usually look for evidence of potential product-market fit. Start-ups do not have to be revenue generating, but an MVP and potential upcoming traction is attractive. We look for an exceptional founding team and a strong board of advisors.

If you are a motivated founder whose company aligns with our investment thesis, we would love to hear from you. Please visit our website for more information.

Contact: innovateuk@earlymarket.com


Connect with Innovate UK Business Connect

Join Innovate UK Business Connect's mailing list to receive updates on funding opportunities, events and to access Innovate UK Business Connect's deep expertise. Please check your email to confirm your subscription and select your area(s) of interest.