Lettus Grow - Early Stage design thinking helped create a clear value proposition for aeroponic farming technology

Posted on: 08/05/2019

Through the Innovate UK Design Foundations programme in 2017 £4 million of funding was awarded to 93 businesses of varying sizes.

The objective was helping businesses work with designers to identify innovation opportunities and find viable routes to market.

This insight series selects several of those projects to highlight a variety of design approaches.  Addressing the environmental issues of air transport of goods world-wide, Lettus Grow have set out to provide that local urban farming using aeroponic technology can produce food at higher yields, lower costs, with a significantly lower carbon footprint.  Lettus Grow, through the Design Foundations were able to work with local designers Crux to explore the indoor farming market to see where their product could fit.

“With Crux we were able to do research properly with value proposition, business model canvas, customer segments, service design and mapping. This project gave us space to look at the design process by going out and talking to future users and understanding what their needs are.”  Charlie Guy, Co-Founder Lettus Grow

Find out how Lettus Grow used design principles to identify their value proposition in their case study here

If your business is facing customer experience challenges and want to talk to someone about using design thinking to tackle that challenge, talk to Jake from the Design in Innovation team at KTN.

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