Audiences of the future: Competition details now live

Posted on: 10/05/2018

Innovate UK have released details of the new Audiences of the Future £17million, 2 part competition.


Businesses can apply for a share of £17 million to test immersive experiences with mass audiences or to develop new ideas for the creative industries.

There are 2 parts to this competition. Up to £16 million is available for 4 demonstrator projects for immersive experiences with audiences of more than 100,000 people.

A further £1 million is available for early-stage projects that seek to understand customer needs for immersive experiences and the tools needed to deliver them.

The funding is part of the audience of the future programme within the Industrial Strategy Challenge Fund.

Immersive experiences such as virtual, augmented and mixed reality have the potential to revolutionise the way we interact with the world. Industries that could benefit include advertising and marketing, architecture, fashion, film and television, gaming, publishing, museums, and music and performing arts.

The UK has world-class creative industries and expertise to apply new immersive experiences and make the most of this market opportunity.

Find out more about the competitions here:

Audience of the future: design foundations

Audience of the future: demonstrators


KTN will be hosting a series of briefing events to support applicants interested in the competitions.  Events are half day and split between the 2 competition strands.

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