Innovate UK: The Games x TV Formats Exchange

Join the Creative Catalyst Peer Network for an inspiring day to explore the intersection of the gaming and TV industries.


Event Details


10.30 - 16.30



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The Games x TV Formats Exchange is a one-day ‘hands-on’ workshop that aims to foster a deeper understanding and spark potential collaborations between UK factual entertainment businesses and video games developers.

By combining the expertise of both industries, we aim to generate innovative and compelling concepts for innovative media consumption on various platforms like ‘fast channels’ and streaming services.

About the event

Through attending, you’ll understand the business models, financing structures, and mechanics of the unscripted TV and video games sectors, and identify how you might collaborate across these sectors to create groundbreaking content for multiple platforms.




  • Knowledge Sharing: Presentations on the business models, financing structures, and mechanics of the unscripted TV and video games sectors.
  • Panel Discussion: A panel of industry experts from games and TV, including online contributors via video link, will facilitate a dialogue on the learnings, synergies, and opportunities in both sectors.


  • Innovate UK Funding and Investment Overview
  • Collaboration Session: Participants will be grouped into mixed teams of games developers and TV execs to ideate potential crossover concepts.

Why you should attend?

By attending the Games x TV Formats Exchange, you will:

  • Gain valuable insights into collaborative innovation
  • Hear from industry leaders
  • Access unique networking opportunities

Who can attend?

  • Companies and individuals from the gaming and TV sectors looking to understand collaboration opportunities.
  • Creative industry professionals interested in exploring new content creation avenues.
  • Anyone interested in the innovative potential at the intersection of games and TV.

Note: This event is specifically designed for professionals in the creative, gaming, and TV industries.

It is not suitable for academia, Research Technology Organisations (RTOs), or government/NGOs.

Why it matters now?

Several recent collaborations demonstrate the potential of this cross-industry approach, such as Destination X – combining the appeal of Twitch streamer favourite GeoGuessr with 10 participants in a 10 x 75′-90′ reality programme or The Traitors, based on popular game Mafia (whose mechanics were later built into the pandemic hit game Among Us) with the charm of mysterious host Claudia Winkleman.

These examples highlight how combining the creativity and business acumen of both industries can generate compelling content that appeals to today’s diverse and dynamic viewer base.


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