Bridging markets and minds: Breaking stereotypes and capturing audiences in the healthy ageing sector

About the event

The webinar will help you understand the complexities of marketing healthy ageing products and services, and look at different strategies for engaging with customers and other audiences:

• Identifying and defining customers or target audiences – both end users and other decision makers.
• Leveraging partners eg ambassadors, influencers and gatekeepers to reach users.
• Using technology and other novel ways of reaching audiences and customers eg AI and algorithms.
• Creating compelling messages and content that speaks directly to audiences’ needs and avoiding ageist terminology.

This 90-minute webinar will feature a panel discussion, chaired by George Lee, Head of Communication & Engagement, National Innovation Centre for Ageing, and featuring:

• Jules Chalkley – Chief Executive Creative Director, Ogilvy UK.
• Laurianne Flais – Senior Product Brand Manager, L’Oréal.
• Laura Childs – Marketing and Communications Manager, Innerva.
• Debbie Marshall – Silver Marketing Association.

Following the discussion the floor will be opened up for audience questions and all delegates will receive a set of useful links,tools and resources following the webinar.

Event goals

• Raise awareness about the unique complexities of reaching and engaging with customers.
• Inspire innovators to explore innovative marketing strategies and think creatively, critically and collaboratively.
• Discuss practical solutions and strategies that can be applied to real-world situations, including smaller businesses.
• Provide a platform for networking, knowledge sharing, and community building.
• Foster collaboration between experts from different fields.

Agenda

• Welcome and introduction – David Calder, Innovate UK Business Connect Healthy Ageing Community of Practice Manager.
• Panel discussion – Chaired by George Lee, NICA.
• Audience Q&A.