Neil Donald

Neil started his career at GEC Alstom, obtaining a degree in Microelectronics & Microprocessor Design Engineering from Salford University. He then joined Lucas Automotive as a manufacturing engineer, adding process engineering to his skills set (Kaizen, Kanban, JIT, Lean 6-Sigma and Cell Manufacturing).

A move into consumer electronics saw Neil transition into a European Sales & Marketing role at TDK FAS, working with brands incl. Sony, Toshiba, Nokia, Motorola, JVC, Ericsson, Sharp and Pace Microelectronics.

From there Neil applied his skills-set to the printing & packaging industry (conventional & digital), progressing up the value-chain into the Brand Marketing industry. This move coincided with the proliferation of digital consumer-facing technologies, giving Neil a distinct advantage in this emerging discipline.

Now working as an independent consultant, Neil was able to combine his expertise in technology, complex process mapping, marketing content creation, sales activation strategies and behavioural economics to deliver holistic and transformational client solutions.

Neil guided leading B2B & B2C brands on the implementation of impactful and sustainable change, the likes of Xerox, Royal Mail, ASDA, Lloyd’s Banking Group, NHS & Pets at Home benefitting from his insights on digital transformation (DX) projects.

Simultaneously, Neil recognised the need to nurture the next generation of innovative UK businesses and is a long-time advocate for this, working in a voluntary capacity for several incubator / accelerator programs, sacrificing professional and personal time to act as Mentor for innovation start-ups. This passion burns strong as ever, with Neil now providing the benefit of his experience as a Director on the Innovate UK Scaleup Program.

Neil is a keen volunteer with Canal & River Trust and The Friends of Castleton Station and is often to be found enjoying a ride, a run or just a walk along the banks of the Rochdale Canal.


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