Human-centred design is for businesses of any size who are interested in early-stage innovation strategy. For start-ups, strategic design helps get brilliant ideas to the right market. For established businesses, it helps reposition or expand their offering.

People make logical decisions in the pursuit of science, technology and commerce. People are also emotional beings, and those emotions can drive us far harder than reason. When business success is dependent on human behaviour to do the right thing, your business should seek support from human-centred designers.

By focusing on what people need, how people behave, what they aspire to, businesses can use these key insights to achieve greater success in the market.

The Design in Innovation team at KTN can help you whether you are:  

  • a designer looking for opportunities to engage with businesses on activities needing human-centred design support
  • a business wanting to understand how to deploy human-centred design in your business
  • a business wondering whether human-centred design might be a valuable capability to add into your R&D portfolio

Specifically you might want to:

  • look for funding and opportunities to apply design in different sectors and industries
  • find a designer with the right expertise to collaborate with and help your business develop
  • get some quick insights about how companies are best utilising human centred design in their R&D

You can also keep up to date with news, funding and events across the Design sector by connecting with the KTN Design Foundations group on LinkedIn.

Our current focus in this area

KTN’s Innovation Canvas is designed to help you create value from innovation and identify the changes needed to make your idea succeed. It provides a framework for assessing the strengths and weaknesses of a specific project, identifying the most urgent challenges to overcome, and prioritising what action to take.

The Design Innovation Network has been established to encourage innovators to form a collaborative community and embrace design to a greater extent.

Related Opportunities

Innovation Exchange challenge: Accessible Boarding Ramps For Trains

Opens: 23/01/2023 Closes: 27/02/2023

The Innovation Exchange is working alongside South Western Railway (SWR), who are looking to engage innovators and innovative companies to design accessible boarding ramps for the platform-train interface on narrow-width platforms. It is essential that any solution is simple and safe for staff to us…

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SHAPES - support smart and healthy ‘Agile Ageing’ in the built environment

Opens: 01/01/2023 Closes: 17/03/2023

Organizations are invited to apply for a share of €500,000, to facilitate the creation of novel applications that support smart and healthy ‘Agile Ageing’ in the built environment. Individual grants of €50,000–€100,000 are available for scale-up of existing products or services, or devel

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Transport Pathfinder 2023

Opens: 01/01/2023 Closes: 27/02/2023

Do you have an inspirational, life-enhancing idea, prototype, or plan to reimagine how transport options in the UK can better support a rapidly ageing population to stay connected, active, and independent for longer?

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Related Events and Recordings


Exploring the Future of UK AI: Scoping Event

10.00 - 15.00 GMT | UK

Register for this event

Ignite Labs: Event Series Briefing

09.30 - 11.00 | Online

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Ignite Labs: Introduction to Design Innovation

14.00 - 16.00 | Online

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Ignite Conversation: Inclusion in Design

11.00 - 12.00 | Online

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